Youva by Navneet urges to think differently through new campaign

Stationery brand from the house of Navneet Education Limited, Youva is set to release three new TVCs around their new brand tag-line 'Think. Create'.

Youva through their TVCs aims to enable and inspire creativity and celebrate young creators from various walks of life. These TVCs showcases creation as a force that resides in every individual.

The films capture different scenarios using Youva products. Each showcases a story highlighting the wave of emotions that a child goes through. A story about an elder brother and his surprising reaction when his newborn sister comes home; to a young child’s demand to carry her favourite stuffed toy on the first day of school how she gets convinced not to, and the innocent reaction of a girl when her father jokingly expresses his fear of getting lost in a crowd.

According to the company, the TVCs aptly capture the brand’s messaging and spirit and are commercials directly relatable to mothers and children.

Abhijit Sanyal, chief strategy officer, stationery division and official spokesperson of Youva, said, “We are excited to launch the TVCs that appreciate and enable creative thinking in today’s youth with our brand messaging 'Think. Create'. The three TVCs showcase three different stories but having the same underlying idea of how young children think and act differently. I hope we are able to inspire today’s youth with these TVCs and share the spirit of Youva, Think. Create."

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